In this article ill be talking about, how to write your captions in your Linkedin posts
Native content works better than sending people off the platform. Linkedin wants to keep people on the platform so that they can give people adverts to click on as this is how they make money. Sending people off platform doesn’t allow people to do this, so Linkedin loses money. Linkedin penalizes you for sending people off platform so try to steer clear of this.
If you do keep people on Linkedin make sure you keep your videos and articles on Linkedin and link to those instead, and your posts will get way more impression and clicks.
Having numbers in titles make people click more
For example Why this CV resulted in 5 job offers in one week
Getting engagement quickly, how ever this isn’t a long term plan
First 3 lines in a caption is the only thing people will see, so use this space wisely
1 or 2 lines to make the content easy to read
Use Hashtags. While people use hashtags alot on Instagram alot, which by the way is being phased out as Instagram’s seo algo learns peoples captions, people on Linkedin don’t use them as much. Even though there aren’t a huge amount of people who are using hashtags on Linkedin, there are some, and these might just be the people who are searching out a provider in your niche. The other part of hashtags is that this will help the linkedin algo to understand who to show your content to. Using Google to search Linkedin for hashtag use is also a way people can find your posts.
Some Good examples of Linked posts that grab your attention:
People always likes freebie, so in some way it’s important to offer value to your customer and not just to sell to them in each and every post. People don’t like being sold to and if they pick up on this, and they will start to turn off from your posts. This post nails this.
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People on Linkedin and social media want to be entertained
Although Linkedin is professional network people still come to Linkedin to learn, keep up with the industry, but also be entertained.
This following post is a great example of how to make people laugh and hopefully leave a comment.
Tagging people in posts
Tagging people in posts helps get more people involved in a post. When people or an organization have seen they are getting tagged in a post, they are more than likely going to respond to the post in the form of a comment, like or share. If the person being tagged has a huge following, this is going to lead to more reach and impressions for your post, and could help the post go viral.
To tag someone in the Linkedin Post type the @ symbol, then type the person or organization’s name and they will get tagged in the post.
Asking questions is one of the best ways to get people to comment on your posts. This Linkedin user opens up, but also asks a questions at the end to create more comments on the post. Opening up helps your connect with your Linkedin followers.
If you are running a personal Linkedin account
Sharing a success story, is a great way for people to comment and like, who doesn’t want to share in someone’s success, weather its wanting to read a book a month and you did it, then tell your followers. On the flip side of this, just posting about something that was a minor success from one of your staff probably isn’t the kind of things people are interested in or care about.
Mistakes when writing Linkined captions.
This is when you write captions that have no relevance to your followers. So things that you shouldn’t post are things such as:
Random fact of the day
These are captions that really have no connection with your audience. Linkedin accounts that can get away with this are meme accounts, model accounts satire accounts, etc…
Whist it’s important to appeal to someone’s emotional side, being too emotional in posts with things that don’t matter to the follower, may well put people off.
The first 3 lines of your post
Not taking advantage of the first 3 lines of your Linkedin post could be the difference between your posts being read, and being passed by most of your followers, and then getting deboosted in the Linkedin algo. So it’s important to write something that grabs people’s attention, which really goes go without saying. The first 3 lines must at least be something that offers value, emotive, informative, intriguing.
People on the Linkedin aren’t looking for huge paragraphs to read. They’re looking for quick hits of information. The more mental math someone has to do, the less likely they are to stick around and read the post.
Not about the followers
People want to be special, people want to be heard, so if your posts are always about what you and your company are doing, this is going to make people turn away as they feel like they are being sold to. So writing captions that are of interest to the Linkedin follower, is going to intrigue the person far more than captions like, “we just won a client in the X niche”
If you don’t know what resonates with your audience then you need to do research into what other accounts in your niche are posting.
Is the content funny, informative, an interview, a personal story, or news related.
Is it video, written, a graphic, an infographics, a photo, or audio.
I like to keep a spreadsheet of best performing posts in any given niche. When done well this start to form your content schedule of what to post next. Think of this content schedule as a
You also need to keep in mind, who you want to appeal to. Is your ideal client someone who watches funny videos, or are they the type of person who is more interested in industry niche related news? This is difficult to tell unless you do surveys of your own audience, or interact with them in the comments. Over time you will eventually start to see trends in your audience. In the end like alot of marketing just your intuition after
The last thing with your caption, your call to action.
The whole point of writing these captions is that is persuades the person to want to do something. You might want them to do one of the following:
Sign up to our webinar on X subject you’ll gain valuable insight
Leave a comment with your answer (if you asked a question)
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