Facts tell and emotion sells, have you ever noticed that the ads that grab your attention the most are ads that create emotion? Face Ads that made you laugh, perhaps made you cry, made you happy usually were the ads that you clicked on, or stayed to watch the ad. We try our best to make sure these ads are as emotive as possible. While emotion plays a big role in our ads, using facts, and intrigue, also help to produce clickable ads and eventually profitability.

How do you know which ads work the best? Do you just guess or is there a science to know which Facebook ads works the best. At Bell Clarke we employ multiple methods to tests ads against each other, this is called A/B testing. We pick different target audiences for your Facebook ad creatives, as well we test different ad creatives.

Like all success, it’s important to measure what you’re doing other wise you’ll never know what worked the best for you etc. At Bell Clarke we’re constantly measuring the ads we set:

How many clicks do the ads get
Which demographics resonated the most
What do the ad comments tell us
How much engagement do the Facebook ads give us
How many people saw the ads but didn’t click
How many email sign-ups did the ad receive

Using these metrics and many many more we can start to understand how to create better performing ads for your specific niche and business

Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.

Speak directly to their motivations or address the barriers preventing them from becoming your customers. Consider having different versions of creative for different audiences to ensure that you are speaking to what motivates each group.

Figure out what you want your audience to take away from your ad. Think about a theme or concept that will tie your ads together and make you stand out. The theme can be a concept, an idea or even a visual theme to create consistency among all of your ads.

82% of mobile traffic is expected to be video by 2020 Facebook offers your business different video ad types, placements and platforms to reach your audience with content that matches the ways they spend their time online.

Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.

Speak directly to their motivations or address the barriers preventing them from becoming your customers. Consider having different versions of creative for different audiences to ensure that you are speaking to what motivates each group.

Figure out what you want your audience to take away from your ad. Think about a theme or concept that will tie your ads together and make you stand out. The theme can be a concept, an idea or even a visual theme to create consistency among all of your ads.

82% of mobile traffic is expected to be video by 2020 Facebook offers your business different video ad types, placements and platforms to reach your audience with content that matches the ways they spend their time online.