What is an SEO audit?
An SEO audit audit is a way for us to analyse your website’s SEO strengths and weaknesses. The purpose of conducting the audit is to find problem areas that are hindering your site’s ability to show up in search.
This can include issues with the website’s content, structure, and backlinks, as well as technical problems such as slow loading times and broken links.
Once we have identified the issues stopping your site from ranking, we can then start our technical SEO work to gain you better rankings so that you can increase your online visibility ultimately leading to higher profitability.
Content is a pillar of SEO without it Google has a hard time understanding your site. Even if this content is the very basics of what you do then you need to write, because partly this will be easy content for you or your writer.
Here are some subjects a marketing agency typically creates content on:
What is the meaning of SEO?
What is an SEO agency?
What are SEO services?
What is an SEP audit?
What is Youtube SEO?
How to write for SEO?
2. How often should I be writing content?
This depends on your niche, you might be lucky and be in a niche that doesn’t write much. This could be both bad or good, it could mean that your niche isn’t very profitable, of you could be a niche where writing really isn’t used that much. Niches like Photography, or etc these might not have that much writing involved, but they still do need writing so that Google can work out where to place you in the search results.
As a general rule once you have your site ranking you need to write at least 4 articles per month. Look at your competition, what content are they writing about, and how often are they writing? If your competition writes 20 articles a month and you don’t think you can do this, then think about hiring a writer, we have plenty of writers so we have you covered.
Part of an SEO audit is looking at your content. Are you trying to rank for the keyword “Data Centre migration”, if so writing about security in the industry isn’t a good place to start. So during an audit we look at your articles, have they focused enough on your chosen keyword, is there a high enough concentration of the keyword phrase on your articles? If you havn’t focused enough on your chosen keyword then you need to start.
3. Writing around your chosen Keyword
Once you have written enough articles based on your main subject which could be in the region of 20 to 40 articles, then you can start writing on subjects that are loosely related to your main keyword.
4. Competition and keyword difficulty
Part of an SEO audit is helping you understand your niche better. Are you targeting keywords that are too hard to rank for, is low competition meaning low profitability for your industry? We can create a report quickly that shows you the search volume for your keywords, the keyword difficulty of the keywords. Once a keyword SEO audit is made, then we can start to understand where you stand on your chosen keywords.
It might be a case that you’re targeting the wrong keywords, which means you need to start writing about different keywords in order to gain that much needed traffic to your site.
Going after keywords that have less keyword difficulty to rank for can be a quick way to get small amounts of traffic, or the same amount of traffic for the keyword that you’re targeting. Once you start ranking for these easier to obtain keywords, you’ll start to see that the harder to rank for keywords will also start getting more organic traffic from Google.
The second pillar of SEO is backlinks. A sign to Google that your site is worth showing in the Google search results is if you have backlinks going to your site, and good backlinks too. Good backlinks meaning, links from sites in your niche or from media companies such as the BBC. Bad links could be p0rn sites, gambling links, low quality links from too many directories, or perhaps you thought you could save some money by buying a million backlinks from some seller on www.fiverr.com, yes we do see this happening and it’s more common than you think.
If you have just seen a drop in traffic this could be for a number of reasons, one of them is having too many spammy backlinks pointing at your site. We can ask Google to disregard these links and this can help, but it could also mean that your site might always have a penalty because of these bad backlinks and could mean you might have to start over again with a new a website domain.
So part of an SEO audit is looking at your backlink profile, and giving you our analysis. We will almost always spot quick wins with your backlinks, which might mean just putting a link to your site on your Facebook fan page. Do you have friends in the same niche that wouldn’t mind back linking to your site, this will help.
6. Site load time
Site loading times is up there with keywords and backlinks as a ranking factor for Google. We can do an SEO audit of your site that will tell us if there is room for improvement on your site’s load times. You can also do this your self with tools such as www.pagespeed.web.dev www.gtmetrix.com. These sites will give you a huge amount of information and will be daunting to look at, but don’t worry we can break it down into jargon free language. We’ve been speeding sites up for years so know all the tricks to get you into Google’s good books.
7. Interlinking of content
Sites like Wikipedia used a method known as interlining of pages. This is where one of your pages say on the subject of “SEO ranking factors” links to a page that is about “What is SEO”. Linking in this way is natural and logical, and is something that Google looks for when ranking your other pages. If your have a page on “SEO ranking factors” all of a sudden starts ranking in Google, having other pages on your site that the page links to, helps spread SEO link juice.
8. On page SEO audit
Over and above on page rankings factors is your on page SEO. So this means as part of an SEO audit we look at the following:
Ok I’m about to hit you with some SEO jargon. A title tag is a HTML tag that search engines can use to understand what your page is about. The title tag should be less than 75 characters. When you appear in the search results this will appear as the blue writing, its the first line that people will look at, and you can specify how this reads. For getting someone to click through on your search result you want to use classic copy writing techniques for this, such as emotive titles, fact based titles, intriguing titles.Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.
URL (website link)
Although you don’t need to know what URL stands for, here it is anyways: Uniform Resource Locator. This is basically the link that you give out to people to gain access to a page on your site. It should be less than 90 characters. As part of an SEO audit we would look at your pages where you’re trying to rank for a specific keyword and we make sure your keyword is written here.
9. Keyword density
Does your keyword appear on your page? You need to make sure it appears enough so that Google can understand what your page is about. Although just putting your keyword on your page 1000x is a bad approach, not only for good web experience but also for Google rankings. Putting your link on your page 1000x is called keyword stuffing and for the most part will get you a penalty from Google.
Making sure your keyword is on your page and repeated enough is great, make sure your keyword is in bold, this also helps Google rank your page.
10. Meta description
Meta description is the text that shows up in Google, this is under the URL, and the Title Tag. Again write this using copy writing techniques, so that your meta description really entices the user to click through onto your site and not one of your competitors.
11. Helpful content
It goes without saying that your page has helpful content on it. Google knows when your page either doesn’t satisfy their search intent, and if the information given was actually useful to the user. In general just writing the same content as someone else won’t give users what they’re after, so you need to add relevant information that other sites arn’t offering.
We’ve gone through some of what we deem the more basic parts of an SEO audit, however, there are many more factors that we look at here are some of the rest:
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