Michelin, which was founded in 1889 by brothers Édouard Michelin and André Michelin, you might know them as a tire manufacturer, has been using content marketing for over 100 years. The guides that Michelin created helped motorists and road users by giving them useful information. The information they wrote about included things such as best places to eat, to stay, and to refuel their car.

By creating content like this, and eventually SEO content, it helped promote the brand to create brand awareness, to the legendary status that it holds today. Michelin’s net worth as of March 14, 2023 is $21.68B, so you can see that content marketing can create major success for a brand.

Michelin, which was founded in 1889 by brothers Édouard Michelin and André Michelin, you might know them as a tire manufacturer, has been using content marketing for over 100 years. The guides that Michelin created helped motorists and road users by giving them useful information. The information they wrote about included things such as best places to eat, to stay, and to refuel their car.

By creating content like this, and eventually SEO content, it helped promote the brand to create brand awareness, to the legendary status that it holds today. Michelin’s net worth as of March 14, 2023 is $21.68B, so you can see that content marketing can create major success for a brand.

There are technical reasons as to why you need to create content on a regular basis also. Google in order to understand your website need to text as this is the easiest way for them to you categorize your website and rank you in the google search results. Without text on your website Google won’t know what your site is about. Creating content for your site is good for SEO (search engine optimisation).

SEO involves optimising your content for search engines, keeping a good amount of keyword density in your articles also helps google understand what your page is about. By using SEO techniques in your content marketing, this is how businesses achieve better sales figures through better rankings.

When it comes to SEO and content marketing, the idea is to create both content for Google but also content for your human audience. Creating content that only works for Google is bad, because people who don’t connect with your content will be turned off by your low quality article.

Once you have created your SEO content, its time to start promoting it. There are a number of ways to promote your content so that you can build awareness. You can use Google ads, Facebook ads, Twitter ads to create brand awareness campaigns. These types of campaigns are usually cheap, especially for Google ads as they are usually targeting less profitable keywords, but thats ok because you are just trying to get known to people, and of Course using SEO can help you promote your content through search engines.

There are technical reasons as to why you need to create content on a regular basis also. Google in order to understand your website need to text as this is the easiest way for them to you categorize your website and rank you in the google search results. Without text on your website Google won’t know what your site is about. Creating content for your site is good for SEO (search engine optimisation).

SEO involves optimising your content for search engines, keeping a good amount of keyword density in your articles also helps google understand what your page is about. By using SEO techniques in your content marketing, this is how businesses achieve better sales figures through better rankings.

When it comes to SEO and content marketing, the idea is to create both content for Google but also content for your human audience. Creating content that only works for Google is bad, because people who don’t connect with your content will be turned off by your low quality article.

Once you have created your SEO content, its time to start promoting it. There are a number of ways to promote your content so that you can build awareness. You can use Google ads, Facebook ads, Twitter ads to create brand awareness campaigns. These types of campaigns are usually cheap, especially for Google ads as they are usually targeting less profitable keywords, but thats ok because you are just trying to get known to people, and of Course using SEO can help you promote your content through search engines.

Ok so you survived to the end of this blog post, I’m hoping you should be in better position to understand how content marketing can help build a brand to extreme success, how SEO helps you gain an advantage over companies that don’t indulge, how social media marketing helps promotes your content, so go forth and create 🙂