One of the most important features of Google My Business is letting people actually see your listing. Google gives you the opportunity to show photos of your listing, so take advantage of this. One way Google can tell a real Google My Business listing from a fake one set up just to generate phone calls is through the original content that it creates. Google can check new content against its database of content it’s aware of. Google crawls the web and shows images in its search engine, so Google literally knows all the images on the web. With Google’s AI, it can know what images are just by looking at them.

One of the most important features of Google My Business is letting people actually see your listing. Google gives you the opportunity to show photos of your listing, so take advantage of this. One way Google can tell a real Google My Business listing from a fake one set up just to generate phone calls is through the original content that it creates. Google can check new content against its database of content it’s aware of. Google crawls the web and shows images in its search engine, so Google literally knows all the images on the web. With Google’s AI, it can know what images are just by looking at them.

When you put original photos of your establishment, you’re helping Google to know that you have a legitimate business. You’re not just helping Google know you’re legit; you’re also helping your customers know you have a legit business too. Before making a decision to buy from you, part of the decision process for a customer is looking through the photos of your listing. Were the photos taken by a professional, or were they taken by a friend on their iPhone? If they are good photos, then obviously, people will favor your business over another Google My Business listing that isn’t showing photos or has badly taken photos.

When you put original photos of your establishment, you’re helping Google to know that you have a legitimate business. You’re not just helping Google know you’re legit; you’re also helping your customers know you have a legit business too. Before making a decision to buy from you, part of the decision process for a customer is looking through the photos of your listing. Were the photos taken by a professional, or were they taken by a friend on their iPhone? If they are good photos, then obviously, people will favor your business over another Google My Business listing that isn’t showing photos or has badly taken photos.

There are some more technical reasons why you would want to have photos on your Google My Business listing. There is debate whether or not Google will strip metadata from photos that you upload to your Google My Business. In our tests, we have found that you do gain a boost from putting your keyword into your photos’ metadata. Metadata is the information that a file holds when you right-click and click on properties. You’ll see things such as what camera the photo was taken with and the settings the camera was on when the photo was taken. You can add in your location, such as “London SEO” or “Marketing and SEO services in London.” This way, you can start to rank more for these keywords in Google My Business listings.

As well as adjusting the metadata in your photos, add your keywords to your photo title as well. When adding your keywords, make sure that you don’t overdo it.

“SEO in London, Bell Clarke, our offices,” for example, is fine.

“SEO, Marketing, Social media marketing, online digital marketing Bell Clarke London,” might be too much.

Add descriptions and tags to your photos and videos. When you upload a photo or video to Google My Business, you’ll have the opportunity to add a description and tags. Use these fields to provide additional context and information about your visual content. This can help Google understand the content of your photos and videos and improve their relevance to search queries.

Adding more content on a regular basis is also a good way to stay in Google’s good books. Just like keeping up an up-to-date blog post with relevant content, Google expects you to update your photos. An active Google My Business that posts photos of their events, products is more likely to be a legitimate Google My Business. This also helps keep customers engaged in your Google My Business, which can lead to improved rankings.

There are some more technical reasons why you would want to have photos on your Google My Business listing. There is debate whether or not Google will strip metadata from photos that you upload to your Google My Business. In our tests, we have found that you do gain a boost from putting your keyword into your photos’ metadata. Metadata is the information that a file holds when you right-click and click on properties. You’ll see things such as what camera the photo was taken with and the settings the camera was on when the photo was taken. You can add in your location, such as “London SEO” or “Marketing and SEO services in London.” This way, you can start to rank more for these keywords in Google My Business listings.

As well as adjusting the metadata in your photos, add your keywords to your photo title as well. When adding your keywords, make sure that you don’t overdo it.

“SEO in London, Bell Clarke, our offices,” for example, is fine.

“SEO, Marketing, Social media marketing, online digital marketing Bell Clarke London,” might be too much.

Add descriptions and tags to your photos and videos. When you upload a photo or video to Google My Business, you’ll have the opportunity to add a description and tags. Use these fields to provide additional context and information about your visual content. This can help Google understand the content of your photos and videos and improve their relevance to search queries.

Adding more content on a regular basis is also a good way to stay in Google’s good books. Just like keeping up an up-to-date blog post with relevant content, Google expects you to update your photos. An active Google My Business that posts photos of their events, products is more likely to be a legitimate Google My Business. This also helps keep customers engaged in your Google My Business, which can lead to improved rankings.