Guest posting & outreach
Elevate your SEO game with effective guest blogging and outreach strategies for building relationships and crafting quality content.
Guest posting & outreach
Elevate your SEO game with effective guest blogging and outreach strategies for building relationships and crafting quality content.
Guest blogging and outreach are 2 distinct methods for gaining web traffic. Guest posting which is usually the method of writing blog content, and often contributing some kind of content for another website. While outreach, although sometimes used in place of guest posting, is very much different, outreach is the method of contacting websites to offer your services or products.
The aim of guest posting is to gain backlinks from one site to your site. When you get links from another website, Google sees this as a vote of confidence in your site, and boosts you in the Google search pages.
What is guest posting and guest blogging?
Guest blogging or guest posting, is the practice of writing for another site that is ideally in your niche. The goal here is to provide the site’s audience with value, rather than regurgitating what others have already written. Its other goal is to secure a backlink to your own website. Google see’s new backlinks as a vote of confidence in your site, the more you have the better chances you have of ranking in Google.
Guest Posting Outreach – How to Scale It for SEO
So then how do we actually start contacting websites for guest posts. While there could almost be an almost unlimited amount of methods for contacting websites to offer guest posts, here are some basic methods.
Research your niche and target the right websites
While you could just go after any websites, before you start contacting them it’s best to run all the possible candidates through tools such as AHrefs, SEMrush, Majestic SEO etc. This way you can work out if the site has good enough metrics that will then pass on link juice to your website.
What is guest posting and guest blogging?
Guest blogging or guest posting, is the practice of writing for another site that is ideally in your niche. The goal here is to provide the site’s audience with value, rather than regurgitating what others have already written. Its other goal is to secure a backlink to your own website. Google see’s new backlinks as a vote of confidence in your site, the more you have the better chances you have of ranking in Google.
Guest Posting Outreach – How to Scale It for SEO
So then how do we actually start contacting websites for guest posts. While there could almost be an almost unlimited amount of methods for contacting websites to offer guest posts, here are some basic methods.
Research your niche and target the right websites
While you could just go after any websites, before you start contacting them it’s best to run all the possible candidates through tools such as AHrefs, SEMrush, Majestic SEO etc. This way you can work out if the site has good enough metrics that will then pass on link juice to your website.
Building relationships with the website owners for guest posts.
While you could just start spamming websites with guest posting opportunities, this may not work unless you are contacting 10’s of 1000’s or even 100’s of 1000’s of websites in one go. When you contact in this way, really it is a numbers game. You need to find the right website, and at the right time to enable you to work with them.
So by building relationships with website owners, by engaging with them on social media, leaving comments on their blog posts, and also sharing their content, gradually the hope is that they start to get to know you. Once you have started to build your relationship, you’re in a much better position to ask for guest posting opportunities.
Building relationships with the website owners for guest posts.
While you could just start spamming websites with guest posting opportunities, this may not work unless you are contacting 10’s of 1000’s or even 100’s of 1000’s of websites in one go. When you contact in this way, really it is a numbers game. You need to find the right website, and at the right time to enable you to work with them.
So by building relationships with website owners, by engaging with them on social media, leaving comments on their blog posts, and also sharing their content, gradually the hope is that they start to get to know you. Once you have started to build your relationship, you’re in a much better position to ask for guest posting opportunities.
Write high quality guest posts.
It goes without saying that you need to produce quality content if you are going to write a guest post on someone else’s blog. Researching their audience to find out what they actually read is easily done on social media. Researching the audience first allows you to understand what is going to be of value to them, rather than recycling topics that have been written about a 1000 times already.
When a subject has been written about numerous times, how much new content can you realistically add to a subject with an abundance of content around it already?
The best way to add new information on an existing subject is 1st to actually know about the subject and be active in that topic, or find someone that is. When writing about this subject it’s important that you can add your own spin to an article, what have you experienced doing this kind of work, then your content can take on a new dimension.
Use a killer email outreach template for guest posting.
This is a hard one to write about, because I don’t want to give away the methods that we use to to cold out reach over email for guest posts. This is what I’ll say about cold outreach for guest posts and many other parts of marketing, you have to test your subject lines, your body text, how personalized you can make the email etc. Whilst there are some basic things you should be doing such as introducing yourself, and explaining why you are contacting them, really there is way more to this topic that i can divulge
Follow up
Often your messages are not going to be open, they may not get a reply, and this can be for a number of reasons. Often when you don’t get a reply it can be because it just wasn’t the right time for your target, they were too busy, they were not looking for guest posts at that time. Emailing and following up later is advised as this can lead to securing a guest post.
Whilst this isn’t the whole story as far as guest posting goes, keep coming back to the site and I’m sure we’ll be releasing more info on guest posts.
Use a killer email outreach template for guest posting.
This is a hard one to write about, because I don’t want to give away the methods that we use to to cold out reach over email for guest posts. This is what I’ll say about cold outreach for guest posts and many other parts of marketing, you have to test your subject lines, your body text, how personalized you can make the email etc. Whilst there are some basic things you should be doing such as introducing yourself, and explaining why you are contacting them, really there is way more to this topic that i can divulge
Follow up
Often your messages are not going to be open, they may not get a reply, and this can be for a number of reasons. Often when you don’t get a reply it can be because it just wasn’t the right time for your target, they were too busy, they were not looking for guest posts at that time. Emailing and following up later is advised as this can lead to securing a guest post.
Whilst this isn’t the whole story as far as guest posting goes, keep coming back to the site and I’m sure we’ll be releasing more info on guest posts.