Boost Your SEO
with Link Building Strategies for Long-Tail Keywords
Boost Your SEO
with Link Building Strategies for Long-Tail Keywords
If you haven’t already picked this up from my previous articles, link building is the backbone of SEO. For those who are new to our blog, link building is where one website has a hyperlink that is linking to another website. Google tracks all of this backlinking, so when you have more backlinks than another website you compete with, there is a good chance that you will appear higher in search engine search results for your chosen keyword. Backlinks are a vote of confidence to Google; the more you have, the more trust Google gives you that you are an authority on a subject, thus will give you more traffic.
Quality over quantity
Quality over quantity is a little subjective in regards to SEO. While a website might look like an authority from just viewing the site, in reality, it might be a very spammy domain that sells a lot of guest posts, which is expressly against Google’s rules. Checking out the metrics of a site using tools such as AHrefs, SEMrush, or Majestic SEO is the way to ascertain if a site is worth getting a backlink from. Sites like Facebook, Twitter, etc., have some of the best metrics for getting a backlink from.
Foundation link building
While websites like Facebook and Twitter will pass a lot of link juice to your website, these types of websites certainly won’t be in the same niche as you are in unless you are starting a social network, in most cases you won’t be. It is a good idea to get a backlink from sites like this as they are what’s known as Web 2.0s. Web 2.0s make up a foundation of links that help your site when you first start link building.
Quality over quantity
Quality over quantity is a little subjective in regards to SEO. While a website might look like an authority from just viewing the site, in reality, it might be a very spammy domain that sells a lot of guest posts, which is expressly against Google’s rules. Checking out the metrics of a site using tools such as AHrefs, SEMrush, or Majestic SEO is the way to ascertain if a site is worth getting a backlink from. Sites like Facebook, Twitter, etc., have some of the best metrics for getting a backlink from.
Foundation link building
While websites like Facebook and Twitter will pass a lot of link juice to your website, these types of websites certainly won’t be in the same niche as you are in unless you are starting a social network, in most cases you won’t be. It is a good idea to get a backlink from sites like this as they are what’s known as Web 2.0s. Web 2.0s make up a foundation of links that help your site when you first start link building.
Once you have your foundation links are built, you can start going after other types of links, such as:
Guest posts
Blog comments
Social media links
Forum links
Resource page links
Broken link building
Editorial links
Business directory links
Press release links
Profile links
Image links
Youtube video links
Podcast links
Infographic links
Scholarship links
Government links
Educational links
Non-profit links
Affiliate links
Brand mention links
Long-tail keywords versus Short-tail keywords
If you’re just starting to come up with your content strategy, you need to start somewhere easy, but you’re not sure where to start. Well, most seasoned SEOs will go for what might be high-value keywords.
Short-tail high-value keywords related to SEO:
SEO services
Search engine optimization
SEO audit
Keyword research
On-page optimization
Link building strategies
Content optimization
Local SEO
E-commerce SEO
Voice search optimization
Long-tail high-value keywords related to SEO:
Best SEO services for small business
Affordable local SEO services
How to do keyword research for SEO
On-page optimization checklist for e-commerce
How to optimize content for voice search
Link building strategies for new websites
SEO tips for B2B companies
Long-tail keyword optimization for blog posts
SEO audit checklist for beginners
How to optimize for Google’s E-A-T algorithm
Very long-tail medium value keywords related to SEO:
-Best SEO practices for local restaurants with outdoor seating
-How to optimize website content for long-tail voice search queries in the travel industry
-SEO techniques for optimizing product pages on e-commerce websites selling artisanal jewelry
-The impact of schema markup on local SEO for independent bookstores in small towns
-The benefits of off-page SEO for eco-friendly online retailers selling sustainable fashion
-How to use internal linking to improve crawlability on large educational websites with multiple subdomains
-SEO strategies for optimizing content in competitive niches such as luxury real estate and yacht sales
-How to use video SEO to rank higher for long-tail queries in the fitness industry
-The role of website speed and performance in mobile-first SEO for local landscapers and gardeners
-The importance of building authoritative backlinks for healthcare websites offering alternative medicine treatments for chronic pain management
What are high value keywords
Not all short-tail keywords are going to be high value, so the niche that you are in determines the value of the keyword. If you are selling SEO courses, then some SEO keywords will make you money. If you only sell SEO services in London, then other keywords will make you more money.
For example, if you run a marketing agency, then:
Here are low-value short-tail keywords for SEO:
Free SEO tools
SEO course online
DIY SEO guide
SEO for beginners
SEO tutorial
SEO basics
SEO training
SEO certification
SEO crash course
SEO workshop
Here are high-value short-tail keywords for SEO:
SEO expert
Best SEO services
Top SEO companies
Local SEO services
Affordable SEO packages
SEO consulting services
SEO agency
SEO company
Professional SEO services
Custom SEO solutions
When you first start link building to your websites, it’s a good idea to start targeting long-tail keywords, as most seasoned SEOs will go for short-tail keywords. There is less competition for long-tail keywords than there is for short-tail keywords.
Targeting long-tail keywords:
Targeting long-tail keywords means creating written, video, audio, and other types of content based on your long-tail keywords. Once you have your content created, start getting backlinks to your content. You can use tools such as Google Keyword Planner to find out the traffic and cost per click for your long-tail keywords. Once you have your lists together, in my opinion, it’s best to go for the long-tail keywords with the highest cost per click. The cost per click will be the cost per click using Google Ads or what it used to be called Google AdWords.
The reason you go for these types of high cost per click is that the free market will decide which keywords are best as they all try to bid on the same keyword. They all bid on the same keywords because there is an assumption that these keywords are profitable; otherwise, why would so many companies bid on these keywords?
For the most part, when companies spend money on Google Ads, they are testing which keywords actually make money for them. If a keyword doesn’t make money for them, then there is a good chance that this keyword will have a low cost per click. This isn’t always the case, and there are a few occasions when a keyword that has a low cost per click will be profitable. There are a number of reasons as to why there is this discrepancy; it can be down to Google not listing data correctly or another anomaly that just can’t be explained.
Guest posts:
So you run a marketing website, for example. Where do you get your backlinks from? You get them from other niche-related websites in the SEO niche. So this could be:
Digital marketing agency
SEO agency
Social media marketing agency
Website design agency
PPC management agency
E-commerce marketing agency
Reputation management agency
Video marketing agency
Email marketing agency
Influencer marketing agency
Public relations (PR) agency
Content marketing agency
Branding agency
Conversion rate optimization (CRO) agency
Guest posts:
So you run a marketing website, for example. Where do you get your backlinks from? You get them from other niche-related websites in the SEO niche. So this could be:
Digital marketing agency
SEO agency
Social media marketing agency
Website design agency
PPC management agency
E-commerce marketing agency
Reputation management agency
Video marketing agency
Email marketing agency
Influencer marketing agency
Public relations (PR) agency
Content marketing agency
Branding agency
Conversion rate optimization (CRO) agency
Outreach SEO
Outreach SEO is where you contact companies in the aforementioned niches. The idea is that you sweet talk them into letting you post an article on their website, and in turn, if they like your content, they will allow you to place a backlink to your website in the article.
How do you find these companies?
The long way to do this is to go through all locations in the UK looking for SEO companies.
Step 1: Search all locations for a given region; we’ll pick London for this example.
Step 2: Enter info into a spreadsheet.
Put each keyword into Google, then copy and paste the company URL into a spreadsheet. This way, you can keep a list of companies in your niche and remove duplicates.
Step 3: Find out the metrics of each website.
During this step, you can use the free AHrefs URL checker to find out the DR of the site and copy this information into the spreadsheet.
Step 4: Contact all companies on the list.
Keep your message short and sweet, and just ask for a guest post opportunity on their site.
| Barking and | Enfield SEO | Hillingdon SEO |
| Dagenham SEO | Greenwich SEO | Hounslow SEO |
| Barnet SEO | Hackney SEO | Islington SEO |
| Bexley SEO | Hammersmith and | Kensington and |
| Brent SEO | Fulham SEO | Chelsea SEO |
| Bromley SEO | Haringey SEO | Kingston upon Thames |
| Camden SEO | Harrow SEO | Lambeth SEO |
| Croydon SEO | Havering SEO | Lewisham SEO |
| Ealing SEO | Hillingdon SEO | Merton SEO |
| Enfield SEO | Hounslow SEO | Newham SEO |
| Greenwich SEO | Islington SEO | Redbridge SEO |
| Hackney SEO | Kensington and | Richmond upon Thames |
| Hammersmith and | Chelsea SEO | Southwark SEO |
| Fulham SEO | Kingston upon | Sutton SEO |
| Haringey SEO | Thames SEO | Tower Hamlets SEO |
| Harrow SEO | Lambeth SEO | Waltham Forest SEO |
| Havering SEO | Lewisham SEO | Wandsworth SEO |
| Hillingdon SEO | Merton SEO | Westminster SEO |
Use broken link building
Broken link building is a tactic where you identify broken links on other websites and offer to replace them with a link to your own content.
To use broken link building, you can use tools like Ahrefs or Moz to identify broken links on relevant websites. Once you’ve identified broken links, you can reach out to the website owner and offer to replace the broken link with a link to your own content.
Create infographics and visual content
Infographics and other visual content are highly shareable and can attract backlinks to your website. When creating infographics, make sure they are visually appealing and provide valuable information to your target audience.
When you publish your infographic, make sure you include an embed code that makes it easy for other websites to share your content on their own sites.
In conclusion, link building is a vital part of any SEO strategy, and targeting long-tail keywords can help you attract more targeted traffic to your website. By using these link building strategies, you can boost your website’s search engine ranking, attract more organic traffic, and ultimately, generate more leads and sales.
Use broken link building
Broken link building is a tactic where you identify broken links on other websites and offer to replace them with a link to your own content.
To use broken link building, you can use tools like Ahrefs or Moz to identify broken links on relevant websites. Once you’ve identified broken links, you can reach out to the website owner and offer to replace the broken link with a link to your own content.
Create infographics and visual content
Infographics and other visual content are highly shareable and can attract backlinks to your website. When creating infographics, make sure they are visually appealing and provide valuable information to your target audience.
When you publish your infographic, make sure you include an embed code that makes it easy for other websites to share your content on their own sites.
In conclusion, link building is a vital part of any SEO strategy, and targeting long-tail keywords can help you attract more targeted traffic to your website. By using these link building strategies, you can boost your website’s search engine ranking, attract more organic traffic, and ultimately, generate more leads and sales.