SEO audit

SEO audit

Are you looking to improve your website’s search engine rankings? Our SEO audit is the perfect solution for identifying and resolving any issues that may be preventing your website from achieving top search engine rankings.

If you have a website that is already up and running, but your branding is not quite there or your search engine rankings have dropped, our SEO audit is the perfect solution for you. Our team of SEO professionals will provide you with a step-by-step strategy on how to improve your SEO rankings and increase website traffic, that covers the following:

Design and UX
Content quality
Functionality of your site

Keyword research
On-page optimization
Mobile responsive optimization
Link building
Local SEO
Speed optimization

Technical SEO metrics
Meta tags
Header tags

We understand that business owners and decision makers are at different stages of their marketing journey, so we will tailor the audit to your specific needs. The report will be easy to understand and free of jargon.

Here are some additional details on the audit:

Design and UX

Easy to read typography

Basic design principles

90% of graphic design you see in print and online is usually designed by someone with no formal training in graphic design. The best design approaches are often ones you don’t see often as these are created by mostly formally trained designers. We’ll advise you on improvements that can be made to the design with mockups.

Clear and consistent navigation

Navigation is at the heart of UX, if you don’t have decent navigation, this is a cause of many exits from your site.

Simple and intuitive interface

If your design is easy to navigate, this makes it easier for people to access the information that tyhey are looking for.

Aesthetically pleasing design

Aesthetically pleasing design is correlated to brand overall success. There is a science to design elements such as layout, typography, color scheme, imagery, and overall visual hierarchy. An aesthetically pleasing design will keep people on your site for longer, and this helps with rankings in Google.

Accessible to users with disabilities

It goes without saying, you should be trying to appeal to all your potential customers.

Design and UX

Easy to read typography

Basic design principles

90% of graphic design you see in print and online is usually designed by someone with no formal training in graphic design. The best design approaches are often ones you don’t see often as these are created by mostly formally trained designers. We’ll advise you on improvements that can be made to the design with mockups.

Clear and consistent navigation

Navigation is at the heart of UX, if you don’t have decent navigation, this is a cause of many exits from your site.

Simple and intuitive interface

If your design is easy to navigate, this makes it easier for people to access the information that tyhey are looking for.

Aesthetically pleasing design

Aesthetically pleasing design is correlated to brand overall success. There is a science to design elements such as layout, typography, color scheme, imagery, and overall visual hierarchy. An aesthetically pleasing design will keep people on your site for longer, and this helps with rankings in Google.

Accessible to users with disabilities

It goes without saying, you should be trying to appeal to all your potential customers.

Clear calls to action

What’s the point of your page? Do you ever ask yourself this question? Every page on your site must serve a business purpose. Your blog posts, your services pages, your YouTube content, even all need calls to action. If you don’t have any calls to action on your website, then you will be losing out on email sign-ups, lead magnet downloads, phone calls, customer inquiries, etc.

Clear calls to action

What’s the point of your page? Do you ever ask yourself this question? Every page on your site must serve a business purpose. Your blog posts, your services pages, your YouTube content, even all need calls to action. If you don’t have any calls to action on your website, then you will be losing out on email sign-ups, lead magnet downloads, phone calls, customer inquiries, etc.

Content quality

Is your content useful to anyone but search engines? If not, Google can tell if people are actually taking an interest in your content. Here are just a few things that we look at when reviewing your written content.

 

  • Does your copy use curiosity, emotion, or facts when enticing people to keep reading?
  • Does your content make people want to follow your call to action?
  • Is your content being written for both search engines and people?
  • Have you done keyword research for your content?
  • Are you focusing on your keywords enough, meaning are you actually writing enough about your profitable keyword?
  • Does your content have photos in, making it more interesting and memorable?
  • Do you break up large paragraphs into small, easier-to-read chunks?
  • Do you use enough headers in your copy to make it easier for people to scan?

Content quality

Is your content useful to anyone but search engines? If not, Google can tell if people are actually taking an interest in your content. Here are just a few things that we look at when reviewing your written content.

 

  • Does your copy use curiosity, emotion, or facts when enticing people to keep reading?
  • Does your content make people want to follow your call to action?
  • Is your content being written for both search engines and people?
  • Have you done keyword research for your content?
  • Are you focusing on your keywords enough, meaning are you actually writing enough about your profitable keyword?
  • Does your content have photos in, making it more interesting and memorable?
  • Do you break up large paragraphs into small, easier-to-read chunks?
  • Do you use enough headers in your copy to make it easier for people to scan?

Backlink building

There is so much to cover when it comes to looking at your backlinks. We’ll run off a report that will detail what links you have been getting. We’ll look at two main factors when deciding on the state of your backlinks, quality, and quantity.

Are your backlinks coming from authority, niche-related websites, and if they are, how old are these websites? How many backlinks do the websites that backlink to you have? Are these do-follow links? If not, do you need more of these to start competitive?

Do you have enough quality backlinks to be competitive? Do you have unique domains pointing at your site? Are the backlinks you’re getting spammy?

Technical SEO

When evaluating the Technical side of your SEO, we look at the following:

Do you have H1 tags
Do you have meta titles, meta descriptions, and page titles filled in
Do you have alt tags on your images
Is your keyword in the first 30 words of your page
Is your keyword in your titles, meta description
Do you have enough frequency of keywords on your pages
Are your pages all getting indexed
Is the site mobile-friendly
And much much more…

 

Technical SEO

When evaluating the Technical side of your SEO, we look at the following:

Do you have H1 tags
Do you have meta titles, meta descriptions, and page titles filled in
Do you have alt tags on your images
Is your keyword in the first 30 words of your page
Is your keyword in your titles, meta description
Do you have enough frequency of keywords on your pages
Are your pages all getting indexed
Is the site mobile-friendly
And much much more…